Website Case Study

FLARE LIGHTING

Walk in the Light

Client
Flare Lighting Co.
Date
February 2026
Designed By
Adham Shams
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Section 01

Executive Summary

A comprehensive overview of the Flare Lighting website vision, strategy, and objectives.

Project Overview

Flare Lighting is a premium lighting solutions company committed to quality, consistency, and style. This website project aims to create a modern, businesslike digital presence that reflects the brand's commitment to excellence and serves as a powerful tool for connecting with A and A+ class premium customers and businesses. The website will embody the brand's core message — "Walk in the Light" — through sophisticated design, intuitive navigation, and compelling content that showcases Flare Lighting's comprehensive product range and industry expertise.

Establish Premium Presence

Create a sophisticated digital experience that positions Flare Lighting as a leader in the premium lighting industry, appealing to discerning A and A+ class clientele.

Attract Quality Leads

Generate high-value business inquiries from premium customers and B2B partners seeking professional lighting solutions for commercial and residential projects.

Showcase Product Excellence

Present the complete product catalog with high-quality imagery and detailed specifications that demonstrate superior craftsmanship and innovation.

Build Brand Authority

Establish Flare Lighting as an industry authority through content, case studies, and project showcases that highlight expertise and successful implementations.

Target Audience

Primary

Premium Residential Clients

High-net-worth homeowners and interior designers seeking luxury lighting solutions for upscale residential projects, villas, and premium apartments.

Primary

Commercial & Corporate

Business owners, facility managers, and corporate procurement teams requiring professional lighting for offices, retail spaces, hotels, and commercial developments.

Secondary

Architects & Consultants

Architecture firms, lighting consultants, and engineering companies specifying lighting solutions for large-scale projects and developments.

Key Website Features

Modern design with premium aesthetic
Comprehensive product catalog with filtering
High-quality imagery with desaturated color photography
Project portfolio & case studies showcase
SEO-optimized content and structure
Responsive design for all devices
Quote request & contact forms
Technical specifications & downloads
Section 02

Sitemap Overview

Visual hierarchy of all website pages and their relationships.

Primary Pages
Utility Pages
Homepage Main landing page
About Us Company story
Products Full catalog
Projects Portfolio showcase
Business Partners Partners showcase
Contact Get in touch
Privacy Policy Legal
Terms of Service Legal
FAQ Support
Section 03

Brand Foundation

The visual identity system that defines Flare Lighting's digital presence.

Color Palette

Primary
Flare Orange
#ED7102
Primary brand color. Use for CTAs, icons, highlights, and key UI elements. Represents energy, warmth, and innovation.
Secondary
Dark Teal
#31617F
Secondary accent color. Use for supporting elements, hover states, and contrast. Represents trust, stability, and professionalism.
Neutral
Rich Black
#1A1A1A
Primary text color and dark backgrounds. Use for headings, body text, and high-contrast sections.
Neutral
Pure White
#FFFFFF
Primary background color. Creates clean, spacious layouts that let content breathe and products shine.
Neutral
Off White
#F8F9FA
Secondary background for cards, sections, and subtle separation. Adds depth without visual noise.
Neutral
Mid Gray
#6C757D
Secondary text, captions, and muted elements. Use for supporting information and subtle UI components.

Typography System

Heading 1
Walk in the Light
800 / 3.5rem
Heading 2
Premium Lighting Solutions
700 / 2.5rem
Heading 3
Innovative Design Excellence
700 / 1.5rem
Heading 4
Quality & Consistency
700 / 1.25rem
Body Text
Flare Lighting delivers exceptional illumination solutions that transform spaces with elegance and efficiency.
400 / 1rem
Small Text
Technical specifications and product details for professional applications.
400 / 0.875rem
Caption
Section Label • Category Tag
600 / 0.75rem
Aa
Cairo Regular
font-weight: 400
Aa
Cairo Bold
font-weight: 700
Aa
Cairo ExtraBold
font-weight: 800
Aa
Cairo Black
font-weight: 900

Logo Usage & Variations

Flare Lighting Main Logo
Primary Logo
Use on white or light backgrounds. Default for most applications.
Flare Lighting Black Logo
Black Logo
Monochrome version for single-color applications and print materials.
Flare Lighting White Logo
White Logo
Use on dark backgrounds. Maintains brand recognition in dark contexts.

Brand Voice & Tone

Professional

Communicate with authority and expertise. Use precise, industry-appropriate language that builds trust with premium clients.

Approachable

Balance professionalism with warmth. Make technical information accessible while maintaining a welcoming presence.

Premium

Emphasize quality and excellence. Every word should reinforce the brand's commitment to superior products and service.

Innovative

Highlight forward-thinking solutions. Position Flare Lighting as a leader in lighting technology and design innovation.

Key Visual Elements

Vertical Lines Pattern
Use subtle vertical lines to create rhythm and visual interest. Represents light rays and precision.
Brand Gradient
Orange to Dark Teal gradient for accent elements, dividers, and decorative touches. Use sparingly.
Cursor Dot Follower
A glowing orange dot follows the cursor throughout the website, symbolizing the guiding light that Flare Lighting brings to every space. This subtle interactive element embodies the brand's promise to illuminate the path forward.